
In 1966 the National Association of Food Chains met to discuss the possibility of automated check-out systems. The scanning systems had been in operation in various forms for nearly 30 years but not on a commercial level on the High Street. After this meeting, various tests were carried out until on 20th June 1974 a 10 pack of Wrigleys Juicy Fruit gum was scanned at 8.01 am. This was the very first item to be scanned in this way in a shop and the Universal Product Code was born. It was ridiculed claiming that there would never be enough for it to be worthwhile. Some Christians thought that codes hid the number 666 and one TV host called it a 'corporate plot against consumers'. At the time in the UK the programme Tomorrow's World was shown on TV. They tried out new gadgets and gave predictions as to how well they might do in the future. The then presenter Maggie Philbin famously said that she didn't think it would catch on. How wrong she was! Almost everything we buy now has a bar code and is scanned at the check-out.
It seems that all who move away from what is considered the norm and offer new ways of thinking and practice, are usually criticised, some persecuted, others questioned, not believed or taken seriously and even ridiculed. There are many others - Christopher Columbus and his belief that there was land over the ocean, Martin Luther and his struggles against the established church, Lord Shaftesbury and his fight against slavery, the example of Nelson Mandela fighting for equal rights for all the citizens of his country, to mention just a few. Although they all came across opposition, persecution and ridicule they all held on to what they believed was right and kept on fighting. So I guess the lesson from these pioneers is to carry on and follow you heart in what you believe no matter what others say or think. Who knows where it will lead?