Christmas Traditions -Rudolph the Red-nosed Reindeer

The story of Rudolph began in 1939, invented by a man called Robert L May.  At the time he was employed by a company called Montgomery Ward in Chicago.  For a number of years the company had purchased and distributed children's colouring books at Christmastime as gifts for their loyal customers.  In 1939,they asked Robert May to create a book for them in order to save money and so he wrote the story of Rudolph the Red-nosed Reindeer.  That year 2.4 million copies were handed out and despite hardship and a shortage of paper due to the war, over 6 million copies were distributed by 1946.

May got the idea for the story partly from the story of 'The Ugly Duckling' and partly from his own experience as he had often been taunted for his small, frail appearance as a youth and wanted to convey something of the feelings of someone who was thought of as a misfit in society.  He considered names like, Rollo and Reginald but finally decided on Rudolph for a name for the misfit reindeer.  The story was written in verse as a series of rhyming couplets.  As he went along he tested the story on his 4 year old daughter Barbara who loved it.




Sadly at the time of writing, his wife died and he was left with much debt because of medical bills but he was able to persuade the company president to give him the copyright in January 1947 so that his financial position was more secure.  The story was then printed commercially in 1947 and a 9 minute cartoon was produced in 1948.  This was shown in theatres.  May's brother-in-law wrote lyrics and a melody for the song 'Rudolph the Red-nosed Reindeer' and so the Rudolph phenomenon was born.  Some musical artists turned it down, worried that it would interfere with the legend of Santa Claus until Gene Autry's wife persuaded him to record it.  It sold 2 million copies that same year and went on to be one of the best-selling songs of all time, second only to 'White Christmas'.  Rudolph is now a much loved Christmas character.